Rolf Cremer – since 1989
1989 – In the “RC Schmuck” company the first watch was developed under the label “RC'”- the JUMBO model. At this early stage watch creation involved the design of the watch face for ready-made casings. The design of the watch face, the watch hand, leather wrist straps and colour combinations were always the work of Rolf Cremer.
1990 – Founding of the “Rolf Cremer” company
1993 – The “Rolf Cremer” label came about from the 'RC' label. An increasing number of own watch designs and casings were developed. The company's own interpretation of 'Nordic design' experienced ever stronger recognition value.
1996 – The at one time incorporated jewellery sector was sold. The focus was wholly placed upon the marketing of watches.
2002 – A break in creation helped with a re-orientation in the market.
2003 – Former customers pushed for a new collection to be started. A small, exclusive, low circulation collection was produced on pre-order. The commercial agency “Katharina Cremer” was the responsible body.
“Rolf Cremer” officially registered as a brand.
2005 – The courage to focus consistently on their own design is embraced by customers with a great deal of enthusiasm and appreciation.
Watches are manufactured the highest quality standards in Hong Kong (factories: Ronda, Miyota). Watch batch runs are – to the benefit of individuality – deliberately kept low. New designs are released two to three times a year. Product and service reliability are regarded as being among the success factors of Rolf Cremer watches.
“Rolf Cremer” brand watches are predominantly available in goldsmiths, selected art and design-oriented shops and galleries at home and also in other countries, including the UK, Iceland, the Netherlands, Austria, Poland, Switzerland, Spain, Hungary, the USA (Chicago, Museum Shop in “San Francisco Museum of Modern Art”).